This past Christmas our kids each received a Nerf dart gun as a gift. I will admit that I was not in favor of them, but I was wrong. As parents, we quickly discovered that we had made a mistake, not in getting the product for our children, but not having them for ourselves. We quickly rectified that and during the holiday spontaneous Nerf wars would start at any time. Along with running came laughing and a fun time for everyone–from the student home from university to the kid in elementary school.
After the holiday was over I thought a little about that fun gift and realized something very remarkable. These toy guns are incredibly inaccurate. In addition, this inaccuracy can be compounded by soft darts that get reused and bent and do not go straight anyway. But, here is the most interesting part, nobody cared that they did not always hit the target. That was even part of the fun when you thought you had an easy shot, but you missed.
The lesson here may be the difference between success and failure. You may have heard the old Italian saying “Perfection is the enemy of good enough.” If the makers of this toy had been sticklers for having the darts hit the target, they may have never have gotten this product to market. Apparently, they realized they did not have to even be that close too perfect in one area, accuracy. But, there are other areas they did have to be close to perfection. For example, safety. This is a child’s toy that shoots soft darts. It had to be safe and not hurt other children, the focus had to be on that area.
Many ideas get stuck in development as people work to get them to perfection. Some things need to be nearly perfect. Safety and some levels of performance may need to be close to perfection. But you have to ask are the extra years in development worth the improvement. Sometimes the answer is simply NO.
Edison and others are sometimes accused of stealing ideas. Often what is really happening is a race to get a product to market. Edison or other competitors are willing to take the product to market when it is good enough, not perfect. Those who wait for perfection may end up getting beat by others working on the same idea.
So, look at your innovation and decide. How close to perfection does it need to be? Vince Lombardi once said, “Perfection is not attainable. But if we chase perfection, we can catch excellence.” You may find success when you realize that your efforts to catch excellence have been good enough.
This Blog was originally posted January 27, 2017.