Clever ideas and innovations can appear very similar at first glance. The difference is whether the new product, process, or procedure has utility in the market. Or to put it in a more simple way, will anyone use it? Sounds straightforward enough, but is it?
We all live and breathe our innovation. It becomes our creation, our child. Edison sometimes referred to his inventions as his children. This can create a danger, a danger that we will not be open to criticism and that we won’t listen to others. Sometimes we don’t even listen to the end user, the person who will use the innovation. What to us may be a great improvement, to them may be a scary new way to replace the old tried and true approach.
The following video illustrates how difficult change may be to the end user. After you see this, we hope you remember to innovate with the end user in mind.