We have talked before about 3D printers and the exciting advances that have been made in that arena.  This technology continues to improve.  Now let me introduce you to a new advance:  a 3D pen that lets you write in the air.

This product called the 3Doodler is amazing.  (You can learn more about it here)  Basically, if you want to draw a bird, a cat, or a building, you draw it and it looks like a sculpture.  The company that created it has been able to easily raise the money to keep the idea going and refine it.  Clearly, this is a new and exciting innovative product with great potential.

The key for success for this product is expressed in the Edison quote we often use.  Edison said, “Anything that won’t sell, I don’t want to invent. Its sale is proof of utility, and utility is success.”  So ask yourself questions like the following when you think about this product or the innovation you may be working on.  The right answers could be the keys to your success.

  1. What is the commercial use of the product?
  2. Is there an industrial use of the product?
  3. Are there potential users of this product that we have not thought of yet?
  4. Once you get beyond who will use this product, you need to ask another most important question, who will buy this product?