My son was recently in the musical production of Willy Wonka and the Chocolate Factory at his junior high school. I went to one of the evening performances and was very impressed with the production. After I returned home, I realized that I had not only seen a great production (put on by 11 and 12 year olds), but I had also been introduced to a great innovator, Willy Wonka.

As you may remember, the fictional character Wonka was the greatest choclatier in the world. He was not only creative but had built a large successful company. He embodied two of the great aspects of innovation. He created new products, and he was able to take them to market.

One of the songs in the play is entitled “Pure Imagination”. What a wonderful idea. It was Wonka’s ability to spend time in pure imagination that allowed him to innovate. And the time he spent in his imagination fueled his innovation. The crazier and more outlandish the idea, the more time Wonka spent exploring it. After I found the words to the song, I came up what I believe is part of the definition of pure imagination.

Pure Imagination
1. No limits to the possibilities
2. If you want to see paradise simply look around.
3. If you want to change the world, there is nothing to it. Do it!

I have included two versions of the song for you to look at. The first is from the original movie musical. The second is a more modern version with words to follow as you listen. After viewing these, take some time and tap into your underused resource of Pure Imagination.

And if you like your Pure Immagination with a Rock Edge Click here.

This blog was originally posted January 31, 2012