If you saw this short, subtitled video and it was not related to this blog, you probably wouldn’t think it had anything to do with innovation. But, once you watch it through the lens of trying to improve innovation, you will see that it has many powerful messages. Desires drive innovation. We cannot create something new without first dreaming about it. Dreams are fueled by our desires.

Most successful innovators are driven by wanting to make the world a better place. They want to use their skills to improve the world around them.  Edison’s desires were brought to life when he said, “My desire is to do everything within my power to free people from drudgery and create the largest measure of happiness and prosperity.”

So what do you desire most? Your desire may be the key to your innovation.

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