Pixar and InnovationPixar is an amazing, creative company. They have had a remarkable run of successful animated movies, from the “Toy Story” series to the recently released “Finding Dory.” One could make a good argument that they could be the most creative company in the world. Creativity and innovation are not synonymous, but creativity is a critical part of innovation. In addition to being creative, Pixar has been very innovative in their development of computer generated animation.

Recently, I read a book written by Ed Catmull, President of Pixar Animation and Disney Animation, titled “Creativity Inc.” In this book he talks about his experiences in the development of Pixar and overcoming obstacles to creativity. He shares a wealth of information.  I gained many useful lessons from his book. Here are three of the lessons I learned:

Three things:

  1. Even creative companies such as Pixar have to work to be creative. – One might think that if you have the right people and put them together, good things would happen. That is just the start. Creating and maintaining a creative environment is a constant struggle. Taking the time to look at simple things such as how people are seated at meetings can make a difference. The time invested in creating creativity is well worth it.
  2. As your organization gets larger, natural barriers get in the way of creativity. – What works when you have a handful of employees does not necessarily work when you have fifty or one hundred. Some of the processes you put in place when small, may actually be barriers as you grow larger. But it is possible to be a large creative organization, you just have to keep working at it.
  3. You can take steps to help your company become more creative and innovative. – This applies to all organizations. The world we live in today needs creative solutions to difficult problems. As Pixar grew, there were several moments when creativity could have been stifled. They were willing to make changes to continue being creative and innovative. If they can do it so can you in your organization.

Not every company is filled with artists that create stories and movies, but every organization needs some of that same creative spark to be successful. Keep working to be more creative as an individual and as  a group and you never know where it will take you. You may not find a blue fish, but you may find the success you need to pull off an innovation.

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