Innovators and leaders have to communicate their ideas to everyone around them. Leaders promote innovation by what they say, how they say it and then doing what they say. Just using the words related to creativity and innovation is not enough. If they are not careful the message can be diminished to simply Buzzwords and Catchphrases. So what type of language do we need to use when as a leader we want to promote innovation? Here are three areas that we can focus on that will help us lead more effectively.
Language of Action: Leaders of innovation must communicate not just theory, but action. Talking about innovation, but not doing anything about innovation is an idea killer. People what to present new ideas in an environment where the ideas may be accomplished. So don’t just focus on creating a vision and brainstorming, but also on planning and doing.
Language of Inspiration: New ideas create a lot of energy and excitement. As time passes this energy dies down. Days become weeks, then months and even years. Sometime slow progress can sap the energy and drive of individuals. The leader of innovation must work to continually re-energize and inspire the group. This will help get though the difficult times and stay on the path to success.
Language of Attempts: Often people don’t take necessary risks because of the fear of failure. Fail is a four letter word that nobody really wants to be a part of. Leaders need to help others focus on attempts. Promote the Edison idea that it is the results that matter. He stated, “I’ve gotten lots of results! If I find 10,000 ways something won’t work, I haven’t failed. I am not discouraged, because every wrong attempt discarded is often a step forward.”
So focus your communication on the language of, Attempts, Inspiration and Action. As you lead and focus in these areas, you will be able to guide others in leading everyone to success in innovation.