Innovation does not have to be complicated, it just has to improve and be something new. Often innovative ideas that are heading in a good direction get derailed under the weight of complications.

In the video below, Walter Isaacson, author of the book “Steve Jobs”, provides some insights into how Jobs looked for simplicity in his innovations. Steve Jobs wanted to make the user experience as simple as possible. He looked at the interface, how the device felt, and how he could make it easier to use.

Look at your innovation. Is it too complicated? Can you make it simpler in design and easier for the end user? Follow Steve Jobs example and you may find that simplicity is the answer you need for your innovation.

This blog was originally posted July 10, 2013

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