Edison and Innovation Blog

Learning Innovation from Thomas A. Edison
July 29, 2017

Are you on the Value Wave of Innovation?

Author: Don Mangum, Jr. - Categories: Innovation Quotes, Thomas Edison - Tags: , ,

Wave of InnovationWhen developing an innovation a key question is, what value does this new product or process bring to the user? The next question then becomes what is value?  Often when we talk about value, we talk about monetary value.  How much does this cost or how much is this worth?  For an innovation, value can be measured by asking will it be used or does it have utility?  Edison described it this way, “Anything that won’t sell, I don’t want to invent. Its sale is proof of utility, and utility is success.”

Edison learned early on that to create something that would sell you had to bring enough value to customers that they would be willing to purchase the product.  While this may seem like a simple concept, it is sometimes over looked.  Many seemingly great ideas do not make it to market because they do not reach a good balance between cost and value.   Often to make it work you either have to find a way to lower the cost or raise the value.  Being able to do this effectively is what often separates a good invention from an innovation.

The short video below illustrates this principle.  An Australian company is developing a product that can capture the energy from ocean waves and convert it into electricity.  Unlike other approaches to this, their system is underwater and does not interfere with the view of the ocean or ships.  The video talks about some of the advantages of the product but then at the end it makes the most important observation.  It says that the company believes that it can be cost effective if deployed in a large enough scale.  While we would all like to see clean energy such as this, at the end of the day it will only be adopted when the cost is competitive with other sources of energy.

When you work on your innovation keep the concepts of cost and value in mind every step of the way.  This mindset will keep you on the wave of innovation and may be the key to your success.

This blog was originally posted May 18, 2016.

July 20, 2017

The Perspiration of Innovation

Author: Don Mangum, Jr. - Categories: Become More Innovative, Innovation Quotes, Thomas Edison - Tags: ,

When Edison said “Genius is 1% inspiration and 99% perspiration,” he was not just talking about the 10,000 attempts on the filament of the light bulb.  He was talking about all of the other work to get the idea from the mind of the inventor to actual use by the user. A lot of people have new and interesting ideas, but to be innovative you have to do a lot more. Often the creating, improving and refining of the product or process is just the beginning.

Being able to focus on gathering the necessary resources, collaborating with the right people and focusing on the end user can be more critical than the product itself. The goal is not just to come up with something new, but rather something new that will be used.

The video below shows how Edison worked and promoted himself and his ideas to be successful. Follow some of his example, and you just may be able to have a great innovation.

This blog was originally posted June 15, 2016.

July 14, 2017

Can your organization be as creative as Pixar?

Author: Don Mangum, Jr. - Categories: Become More Innovative - Tags: ,

Pixar and InnovationPixar is an amazing, creative company. They have had a remarkable run of successful animated movies, from the “Toy Story” series to the recently released “Finding Dory.” One could make a good argument that they could be the most creative company in the world. Creativity and innovation are not synonymous, but creativity is a critical part of innovation. In addition to being creative, Pixar has been very innovative in their development of computer generated animation.

Recently, I read a book written by Ed Catmull, President of Pixar Animation and Disney Animation, titled “Creativity Inc.” In this book he talks about his experiences in the development of Pixar and overcoming obstacles to creativity. He shares a wealth of information.  I gained many useful lessons from his book. Here are three of the lessons I learned:

Three things:

  1. Even creative companies such as Pixar have to work to be creative. – One might think that if you have the right people and put them together, good things would happen. That is just the start. Creating and maintaining a creative environment is a constant struggle. Taking the time to look at simple things such as how people are seated at meetings can make a difference. The time invested in creating creativity is well worth it.
  2. As your organization gets larger, natural barriers get in the way of creativity. – What works when you have a handful of employees does not necessarily work when you have fifty or one hundred. Some of the processes you put in place when small, may actually be barriers as you grow larger. But it is possible to be a large creative organization, you just have to keep working at it.
  3. You can take steps to help your company become more creative and innovative. – This applies to all organizations. The world we live in today needs creative solutions to difficult problems. As Pixar grew, there were several moments when creativity could have been stifled. They were willing to make changes to continue being creative and innovative. If they can do it so can you in your organization.

Not every company is filled with artists that create stories and movies, but every organization needs some of that same creative spark to be successful. Keep working to be more creative as an individual and as  a group and you never know where it will take you. You may not find a blue fish, but you may find the success you need to pull off an innovation.

This Blog was originally June 23, 2016