How do you tell the world about your wonderful innovation? How do you explain it so others will want to support the idea  and help you in your quest to make the innovation a reality? The ability to effectively communicate your idea is essential to success. Convincing others of the beauty of an idea that may seem farfetched or risky takes thought and planning.

Edison had to communicate his new ideas and innovations. It may have been to a city council as he tried to convince them to allow him to lay electrical wires underground. Or, to potential backers to give financial support to his new ideas. In cases such as these and others, he had to influence people that did not have the technical back ground in the area. He had to be persuasive, and he had to keep it simple.

Lego your innovationRecently I came across a situation that taught me about simple communication. My son, who is just learning to read, received a small Lego set. I assumed that I, or his older brother, would need to help him put it together. To my surprise, he put it together all by himself. I wondered how he could do that.  Then I remembered that the Lego instructions were all pictures. It showed him in a simple step by step approach how to take a bunch of pieces and turn them into a new toy.

Lego took communication to its simplest form. I am sure that they could have written it out in some multipage book.  But if they did this, a child would not have been able to understand it and a parent would have been frustrated, like trying to program old T.V. remotes. This is a key to communication in the environment of innovation. So, before you share your innovation, “Lego your innovation.” Take your complex idea and express it in a simple form. It may just be what you need to influence others to support your innovation.

This Blog was originally posted October 14, 2015

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